Our Work

The problem: A new CPR training provider entering a competitive Northern California market with no online presence.

What we built: Built a fully SEO-optimized website from scratch with location-specific service pages for Sacramento, Stockton, Fresno, and surrounding cities, plus keyword-targeted blog content around AHA certification and 'CPR class near me' search patterns.

Result: Ranking for 'CPR certification Sacramento' and surrounding Central Valley cities; appearing in Google AI Overviews for BLS and ACLS queries; location pages driving organic traffic from multiple cities.

The problem: An AHA-certified training center struggling to stand out in a saturated Chicago-suburb market.

What we built: Designed and built a high-performance website with course-specific keyword content (BLS, ACLS, PALS) combined with hyper-local geo-targeting for every suburb served, plus internal linking to distribute authority across location pages.

Result: Ranking for CPR certification keywords across 10+ Chicago suburbs; BLS renewal and ACLS pages appearing in featured snippets; consistent month-over-month organic traffic growth since launch.

The problem: A firefighter-owned CPR and AED business with a strong local reputation but minimal online visibility.

What we built: Leveraged the firefighter-owned angle as an E-E-A-T authority signal throughout content, and built clusters around CPR certification, AED placement consulting, and first aid supplies for southeastern Massachusetts.

Result: Dominating Plymouth, MA for CPR certification and first aid training searches; AED consulting pages ranking for commercial AED installation queries; first aid supply pages driving consistent organic e-commerce traffic.

The problem: A NC provider with diverse offerings (CPR, first aid, OSHA) needing to rank across a large state footprint and appear in AI answers.

What we built: Built a comprehensive content strategy with state- and course-specific landing pages, structured FAQ content for AI answer engines, and schema markup for training programs.

Result: Ranking statewide in NC for emergency services and CPR training searches; FAQ content appearing in Google 'People Also Ask'; AI assistants referencing the site for NC training queries.

The problem: A DMV-area provider serving three separate markets with distinct local SEO requirements and cannibalization risk across state lines.

What we built: Developed a tri-state local SEO strategy with independent market-specific content clusters and geo-targeted pages for DC, Baltimore, Arlington, and Alexandria.

Result: Ranking independently in DC, MD, and VA for CPR certification; appearing in AI search results for DMV-area first aid queries; consistent leads from all three markets simultaneously.

The problem: A training provider with a broad catalog — CPR, lifeguard certification, and instructor-level courses — needing to rank across multiple distinct verticals.

What we built: Built separate content clusters for each course type, each targeting different search intent and buyer personas to maximize total organic reach from one domain.

Result: Ranking across three distinct training verticals; lifeguard certification content appearing in AI answers for aquatics searches; instructor training pages reaching a professional B2B audience organically.

The problem: An established CPR training provider needing stronger local search visibility and AI discoverability across multiple service areas.

What we built: Delivered SEO consulting and a content strategy optimized for local 'CPR class near me' and BLS/ACLS renewal searches, with content structured for AI citation.

Result: Improved local search visibility and AI discoverability for certification queries across the provider's service areas.

The problem: Long Island & NYC's premier CPR and First Aid training center needing to translate a strong offline reputation into local search rankings.

What we built: Deployed an SEO content strategy targeting NYC-area CPR certification and first aid class searches, structured for local search visibility and AI discoverability.

Result: Improved local search visibility and AI discoverability for Long Island and NYC training queries.

The problem: New England's premier production rental company needing a website that captured equipment and service inquiries online.

What we built: Designed and built a website with SEO content targeting film and video production rental searches, optimized for local search and AI discoverability.

Result: An SEO-optimized site built to rank for production rental searches and capture equipment inquiry leads across New England.

The problem: An Irvine accounting firm serving individuals and small businesses since 2010, needing stronger local search visibility.

What we built: Designed and built a website with SEO content targeting Irvine-area accounting, bookkeeping, and financial services searches.

Result: Improved local search visibility for accounting and bookkeeping queries in the Irvine market.

The problem: A Phoenix real estate agent needing an SEO-optimized website to capture local buyer and seller leads.

What we built: SEO-optimized website build in progress, structured to rank for Phoenix-area real estate searches.

Result: Coming soon — site built to capture local real estate search traffic.