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SEO Best Practices
Most SEO advice is vague. Here's what consistently produces real ranking improvements for small and local businesses.
Identify the exact phrases your customers search for and build content clusters around them. This signals topical authority to Google and AI search engines.
Every page needs a unique, keyword-rich title (50–60 chars) and meta description (120–160 chars). These are the first thing searchers see in results.
Google ranks mobile performance first. Your site must load fast, be visually stable, and respond to interaction quickly to avoid ranking penalties.
Strategic internal links distribute page authority, help search engines crawl your site, and guide visitors toward conversion pages.
Adding JSON-LD schema (LocalBusiness, FAQ, Article) helps both Google and AI models like ChatGPT understand and feature your content.
AI assistants like Perplexity and Gemini now answer questions directly. Structuring your content with clear headers, definitions, and citations makes you the source they cite.
Common SEO Mistakes
Run the audit tool above to check for these issues — they're the most common reasons small business websites fail to rank.
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